Podcasts
The Marcomms Heart To Heart
The Marcomms Heart To Heart
The Marcomms Heart To Heart is a podcast series that shares expert PR and marketing insight from successful business leaders and Marcomms experts to help you grow your business. The series is hosted by Ceris Burns, managing director of Ceris Burns International.
Tune in for insights on issues including the importance of your website as a marketing channel, GA4 –the next generation of analytics, PR in the digital age, international PR, internal and external Marcomms tools, SEO, PPC and social media, how to successfully podcast and much more!
Read our 5 top tips inspired by the series which will be published here as each episode airs.
Marcomms Heart To Heart PREVIEW
Listen here for a sneak preview of the series.
Interested in developing your own podcast series? Click here for a free consultation with series producers, Bengo Media.
Episode 1 - How to maximise your digital marketing
The Marcomms Heart To Heart with Ceris Burns and guest Luke Quilter, co-founder and CEO of award-winning digital marketing and education agency, Sleeping Giant Media.
Digital Marketing - We all recognise its importance, but how can you put together an action plan for your business and what elements are most crucial for successful digital performance? Need a hand with getting to grips with GA4 – the next generation of analytics?
This episode focuses on the website as your central communications hub, as well as top tips for digital planning and key measurement parameters. Luke will address other elements of digital marketing in the penultimate episode of this series, so stay-tuned!
26 Minutes
Episode 2 - PR in the digital age
The Marcomms Heart To Heart with Ceris Burns and guests, Jeremy Rossall, Head of Marketing at Brightwell and Paul Beddows, Sales Director for Dawsongroup emc.
Public relations is a vital part of your marketing communications, but how do you manage effective B2B PR campaigns in today’s digital world? Get first-hand experience from two sales and marketing experts about why they use PR in the UK and overseas, their choice of channels, why getting internal buy in is crucial and what they do in terms of campaign measurement. A fascinating, must-hear programme that reveals the inner workings of PR campaigns.
42 Minutes
Episode 3 - A B2B digital marketing masterclass | SEO, PPC and social media
The Marcomms Heart To Heart with Ceris Burns and guest Luke Quilter, co-founder and CEO of award-winning digital marketing and education agency Sleeping Giant Media.
A must-listen to business-to-business digital marketing masterclass to help you make the most of your own digital marketing campaigns. Want to get to grips with search engine optimisation, digital advertising including pay-per-click, and social media? Just how important is the user experience and what are the latest trends? Put on your ear-pods and tune in for more fascinating insights!
53 Minutes
Episode 4 - How to create compelling podcasts
The Marcomms Heart To Heart with Ceris Burns and guest Steve Austins, Co-Founder and Director of Bengo Media.
Get ready for a podcast all about podcasts! Are you currently deciding whether podcasts should become part of your marketing activity? Want to know more about the benefits of creating podcasts and how to make your series stand out from the crowd? Whether you’ve already produced podcasts or are a total newcomer to this space, you’ll learn lots from this episode.
36 Minutes
About Ceris Burns International
Ceris Burns International is a specialist B2B PR and marketing agency for the cleaning and hygiene, facilities management and environmental sectors. Our extensive industry network and global media contacts mean that we know how the B2B media world works. We know what the important issues are and how to shape the agenda for our clients. Our service range covers media relations, corporate communications, online and social media and crisis & issues management www.cbipr.com
Bengo Media is an award-winning, and British Podcast Award 2023 nominated, production company. It’s radio and podcast production clients include BBC Radio 2, The Open University and Macmillan Cancer Support. Established in 2017, Bengo Media supports businesses with podcasting through all aspects of production but also training, consultancy and mentorship. Find out more at www.bengomedia.com
Need help to take your PR and marketing to the next level?
Click below for your free PR and marketing consultation with Ceris Burns International
Get in touch
0330 004 0844
0330 004 0844
info@cbipr.com
45 Lindrick Road, Woodsetts Nr Worksop, Nottinghamshire, United Kingdom, S81 8RD
